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NATURAL selection

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THERE’S A GROWING DESIRE TO RECONNECT WITH NATURE AND WHAT IS REAL, AND FIND WAYS TO DISCONNECT FROM TECHNOLOGY. WE NEED A BREAK. WE NEED TO STOP AND BREATHE.

The experts at Pantone have chosen the colour that best embodies the zeitgeist of 2017 – Greenery, a fresh and zesty yellow-green shade that inspires us to seek solace in nature and organic fundamentals.

“Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate,” stated Leatrice Eiseman, Executive Director of the Pantone Color Institute.

“While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Every year since 2000, Pantone has chosen a colour that reflects the current cultural climate. In the following year, the colour has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel.

According to the company, PANTONE 15-0343 Greenery is “a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality”.

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” said Laurie Pressman, the Pantone Color Institute’s vice president. “(Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these dynamic times.

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